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Having a well-designed, visually appealing web site means nothing if no one knows it's there.  Once your site is launched, promoting it is extremely important.

In addition to having your site announced to web directories and search engines, there are many steps you can take to let customers know you have established an online presence.  The results they produce depend greatly on the amount of time and effort (and in some cases, money) you spend pursuing them.

Here are a few tips to get you started.  With a little creativity and planning, you'll soon be thinking of fun, new ways to attract visitors to your site!

 
Promotion Tips -  
Get Listed Join and list your company with online trade associations, search engines and directories
Advertise Purchase banner advertising on industry-related and high traffic sites
Affiliates Establish an affiliate program that pays other sites to sell your products and services
Partners Develop partnerships with sites offering free or related products and services

Contests

 Offer contests, discounts and special promotions exclusively for your web customers

Miscellaneous

 Place your web's URL (address) on all printed and electronic media:  letterhead, business cards, fax cover sheets, e-mail, brochures, promotional items, yellow page ads
Create an "on hold" message for incoming callers with details about your site

 

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